If you’re a business owner, one of the worst situations that you can be in is noticing that business is going down and you don’t know why. It’ in those next critical moments where your decisions can either help your business stay afloat and eventually increase its sales.
Business is now starting to increase their presence online, moving products and services to the internet to increase their reach and possible chances to sell their products and services
But how will know what decisions to make? Even more important is to understand the data you should use in order to make those critical decisions. To make those decisions you need to understand just how important web analytics is.
But just what are website analytics? And why do you need them?
If you’re a business that has just started the transition of moving your products and services online, you should get intimately familiar with what web analytics is. Web analytics is a collective term for the gathering, synthesis, and finally understanding data of your website. So you might be asking yourself why are website analytics important to your business?
When you understand the website analytics data available to you, making those next actionable decisions based on factual data can help your business survive, maintain its current number of sales, and even better, to increase your overall business performance and bring it to the next level. It’s simple, in making any business decision, be data-driven, and back it up with facts.
Don’t know how to gather web analytics data? Don’t worry there are website analytics tools to do that.
But what are website analytics tools?
Luckily this is an era where there are many web analytics tools to choose from. They’re vital to web analytics because they’re the very tools you can use to gather the data you need to make those data-driven and factual decisions.
They’ll do the heavy lifting of gathering your website data for you. Website analytics tools have improved so much that now, they can suggest basic changes you can make to improve your website which can trickle down into improving the overall performance of your business.
The tools are already there to provide you and your business the factual data you need to make intelligent business decisions. Why shouldn’t you utilize them to their fullest extent right?
If you’re asking “What is the best website analytics tool?” there isn’t one. However, one of the more well-known website analytics tools is Google Analytics. What makes Google Analytics so good as a web analytics tool is how easy it is to use and that it’s also free.
Google makes it a point to make the tool simple as possible to set up and it shows you data such as active users on your site in real time. Google’s tool is one of the most important signs of why are website analytics important.
There are lists available online that show you other available tools including Google Analytics. You should take note however that some are paid subscriptions that offer some features that some free web analytics tools don’t have.
But if you are just starting to dip your toes into web analytics then you should try one of the free options first. The only thing you have to do now is to decide which tool or even tools you want to use to start leveraging the benefits of web analytics.
It’s not just about having the data, it’s about how well you understand it, what intelligent insights you can glean from it, and what actionable decisions you can make using those insights.
Now that you know why web analytics is important, what understanding the data from it can do, and even possess the tools required to study your website analytics data.
So what are website analytics’ most common data points and metrics?
One is page speed. You can use web analytics to measure your page speed. Your page speed is how long it takes your website to fully load its initial content. So why is this important for your business? If your products and services are now online, your web speed loading time has a big effect on whether your customers will stay on your site to purchase your products or services.
If your web analytics data shows your website loading time isn’t as fast as it should be. Propelrr has a guide on how to optimize your page speed to 2 seconds. A website that is slow to load can make your visitors leave your website without purchasing your products or services.
Another crucial metric that web analytics can show you is your bounce rate. Business, especially e-commerce sites should know what their current bounce rate is at all times. Your bounce rate is the percentage of people who leave your website without exploring the other pages of your website. If you have a high bounce rate, this can negatively impact your business. So you should make it a point to keep your bounce rate as low as possible.
Your page speed and bounce rate are just some of the data that web analytics can show you. Others are in what general area and even country your visitors are coming from. This can help you tailor your products and services to increase sales more in that area.
You can even use web analytics to measure the devices your visitors are accessing your website. By knowing what they use to access your website, you can then optimize your website to perform even better on those types of devices.
Doing business in the digital age has its advantages and disadvantages. There are a myriad of different ways and methods business can leverage technology to get an edge on the competition. Web analytics is one of these crucial methods that can give your business the data it needs to improve.
Once you start leveraging the benefits of understanding what web analytics offers for your business, you need to as why are website analytics important? the answer is right in the data in front of you.