Winning bidder spends $10,000 on a pair of Apple branded sneakers

Back in 1983, when Apple co-founder and CEO Steve Jobs was looking for a businessman to run the company, he settled on Pepsico chief John Sculley. Impressed with Sculley's Pepsi Challenge television spot, Jobs reportedly asked Sculley, "Do you want to sell sugar water for the rest of your life or come with me and change the world?" After leaving for Apple, it became apparent that the two had different plans for the Mac and Jobs was fired.

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