As we approach the end of 2020, one thing that we can all agree on is that having a strong web presence is vital for most businesses. As the Covid-19 pandemic forced many bricks and mortar premises to close, at least for the duration of lockdown, customers have looked to websites and other online means in order to engage with businesses. This means that now, more than ever before, organisations of all sizes are recognising the importance of having a website to keep things going. And, with social distancing measures likely to continue well into next year, there’s never been a better time to get started with a website if your business doesn’t yet have one.
Why Your Business Needs a Website In 2021
Your business may already have social media accounts, which are undoubtedly an excellent way to reach new customers or clients, and to engage with those already loyal to your brand. However, as useful and important a role that these channels play, nothing compares to having your own website.
Showing that your business has its own website is proven to create a sense of authenticity, which helps new customers to develop trust in your brand. It’s an excellent way to display any credentials or awards that you may have gained, as well as positive reviews or recommendations from satisfied clients. Having a website can actively help new people to discover your products and services through SEO (Search Engine Optimisation), and include tools such as Google Maps that make it easy for customers to quite literally find you, too. All in all, in today’s increasingly digitised world, having a website for your business should be considered an essential priority.
The Best Content Management Systems for 2021
Hopefully, you will agree that it’s time to develop a website for your enterprise, and, fortunately, it’s never been easier to achieve this goal. There are now a great many Content Management Systems (CMS) available, which take care of the programming and coding elements of web design, leaving you free to simply add in your chosen content. Read on for a rundown of some of the best CMS available today.
You will have heard of this major player already, but may have thought it was just for bloggers. Whilst it may have started out that way, WordPress now offers an impressive range of tools and themes that make light work of creating any website. WordPress lets you pack your website with videos and other features, and there is a great selection of applications. With an inexpensive business plan available, it is a cost-effective option that will work well for small to medium sized enterprises.
This business-focused CMS is an excellent choice for organisations hoping to expand or develop their offering in the future. With a wide range of applications for areas such as e-commerce and analytics, Magnolia makes it easy to adapt your website as your requirements change.
This CMS provider has the edge when it comes to cornering mobile web development. With the ever-increasing use of smartphones and tablets, this is certainly an angle worth considering when creating your website. Wix is another business-focused CMS, and offers a great choice of plug-ins.
The ideal choice for small businesses or sole traders who may not have the budget for developing a more sophisticated website, Weebly gets you started with an online presence for very little outlay. Your modest investment returns some great features, however, including excellent ease of use, making it perfect for those without technical expertise.
There has never been a more important time to create a website for your business, and with the availability of so many great CMS options, there is no need to worry about getting started. Make developing a business website your resolution for the New Year, and you will be able to look forward to the dividends in custom all year long.