You want to make your restaurant popular with people — that’s all you desire. From a marketing perspective, there are a lot of factors that you must consider to ensure a successful campaign and this can be achieved through utilising a range of different platforms.
In this article, we give you key ingredients for marketing your business. Unless you’re that community restaurant that can rely solely on word of mouth, it’s certain that you’ll need marketing to maintain and increase your customer base.
Tell Your Customers Your Story
The first step of marketing a business is to inform people of your story. Are you a family business that prides itself on serving the local community? Do you value farm-to-fork and promoting a sustainable business? Or do you simply serve the best burger in your region? Customers also want to know more about the people behind the business — from your front-of-house staff to your talented chefs. On your website, you should create an ‘Our Story’ page which explains who you are, what you do and where you see yourself in the future. Consumers love this type of content, as it’s presenting them with a journey that they could be a part of.
Using Social Media Efficiently
Before your customers arrive, they’ve probably checked out your business on social media — or have attempted to if you haven’t been using it. While offline methods and traditional marketing are still a viable source; making using the internet — especially social media — crucial. However, with countless social platforms; it can often be difficult to find the ideal one for your business. With the help of Nisbets Catering Equipment, we’ve listed the most popular social media platforms and showed how you could use them for your restaurant:
Facebook is the most important platform for you to occupy as a business — with multiple functions that allow you to promote yourself effectively. The beauty of Facebook pages is that brands can upload images and videos, list their menu items, and enable a customer review feature. Not only that, businesses can enable online messaging which could be extremely useful for when customers want to book a table. If people do leave reviews, it’s not the end of the world; as long as you respond. Don’t make the mistake of ignoring a negative review, because that’s simply ignoring a problem.
Customers crave visuals, especially if you’re a place that serves food. You should even consider linking the two together to ensure greater reach and more synchronised posts. As well as this, you could try using the new IGTV feature and make food-focused television… but online! Make sure that you continue to remain active on the platform and this can be done by uploading Instagram Stories which take little effort and time.
Although Instagram is more for visual posts and Facebook can detail more information about your business, Twitter is the hub of all conversation. It’s important that you occupy some sort of space on the platform and interact with people who are already talking about your brand. Using hashtags, people can easily describe your business. For example, if someone is at your pizza restaurant, they might use #pizza. Not only that, it will make your brand easy to find, too.
What Do You Gain From Social Media Marketing?
- Free marketing.
- Interact with customers.
- Humanise your brand.
- Get customer feedback.
If you aren’t using social media, your competitors will be. The online world is only evolving, so let your online audience know who you are and what you can offer them.
Can Influencers Help Bring People To Your Business?
Influencers seem to be a new area of interest for businesses. Definitively, influencers are people who have a strong and engaging social following who could create hype around your business. There are countless events that you could invite them to — from launch party’s to menu change tasters. This will help improve your digital presence while offering the ability to grow your following significantly.
Updating Your Website
You need a website. With the right SEO (search engine optimisation) knowledge, it’s easier to get websites to rank higher in search engines than it is social media pages. You also need to take ownership of the discussion around your business and this includes reviews. Company pages on review websites can be created by anyone on behalf of your brand, so it’s important that you treat it as part of your social media campaign. How you handle a review is important too. Is it unreasonable? If it is, explain why. Does the customer have a point? Apologise, accept the criticism and offer to make it right to the customer.
What are the main benefits of doing this though? Firstly, the person who complained will be happy and more likely to visit again. Secondly, you’ll show readers that:
- Your business is run by genuine people who are just trying to do a good job.
- You care about your customers and are receptive to feedback.
- You’re less likely to make the mistake again.
Negative reviewers feel they’re venting to a faceless entity — there are numerous examples where reviewers have retroactively improved their review and star rating after getting a reply.