Presence is the status of a person and a person’s status or presence can be shared, between people and systems. Currently, Presence information is very basic and one dimensional – a person is Available, Busy, Away, In a Meeting or On a Call. Even with a basic version of Presence, you can easily see how this will revolutionise Telecoms.
(Basic) Presence allows machines to see a little into our lives in order to route communications to us more efficiently. For instance, if someone’s presence is marked “In a Call” and another call comes in to them, a UC (Unified Communications) system will automatically alert the receipient that another (potentially more important) call awaits and gives the option to route the caller to voicemail and then bring the voicemail into the receipients unified mailbox (voicemail, email, messages, faxes etc)
The point is that even with the most basic level of “Presence” information, the call was routed far more efficiently – with an option to take the call (if it was more important) or text chat whilst on the original call, and at the very least see the voicemail in the recipients mailbox. This is true multi-tasking for business workflow. But the value here is ensuring that communications flows in Parallel – not serial, allowing the receipient to be more pro-active and productive – and the caller to have an improved experience.
Now – fast forward 2-3 years – imagine if Presence was far deeper and multi-dimensional – what kind of telecom’s system would be have then ? Let’s assume that Presence extends to location, device and application – ie: where you are geographically, what device are you using – or nearest to – and what software application are you currently using (mobile, desktop, laptop, car…) Now we are into a whole new game – with communication services being routed to your location, device or even to the current application you are using.
A huge increase in applicaiton logic will be required to route comms cleaverly – a Google / Bing level of search relevenace in order to connect the caller with the receipient using the most relevant communications method however, whenever and by whatever means available. Now thats what I call Next Generation Telecoms…..