Three quarters of UK businesses are now officially ‘in the cloud’ in one form or another. The universal, horizontal cloud benefits of agility and utility are undeniable and compelling, but businesses still need to be able to translate these into enablement and competitive advantage. Getting the most from your cloud investment can be a challenge. The fact is, not all clouds are created equal, and depending on your drivers, required outcomes and preferences, some will be a far better fit than others.