One blessing/curse of being an SEO is every day you see missed opportunities for businesses who aren’t taking advantage of natural search. Yesterday I spotted one such opening for my favourite music start up Spotify.
I’m fairly confident that this simple piece of work could create a deluge of traffic for the service. And if those visitors are anything like myself or the rest of SiteVisibility, they’ll quickly get addicted and progress to the premium version of their freemium service.
If you’ve never used Spotify before you may not realise that one way they’ve been able to spread virally is because it’s so easy to share playlists, albums and songs on social media sites. You cut and paste a URL and it’ll trigger the application and load up the song or album in question.
So if you click this link you’ll trigger David Hasselhoff’s festive version ‘Hark The Herald Angels’.
This functionality has been so successful it’s launched piggyback sites like sharemyplaylist.com which boasts ten thousand users of it’s own.
Back in the tail-end of October Spotify announced their API and quietly started including some basic information about the artist and song on these linking pages. Unsurprisingly, as these pages were starting to develop some basic unique content, they started to get indexed in Google.
At the moment there are about 126,000 of these pages on http://open.spotify.com indexed in Google UK. This is not a shock given how many people are linking to these pages (over half million links at the mo), but they’re only being indexed when someone deliberately decides to link to the page. If I were doing SEO for Spotify I’d get an XML sitemap up straight away and get Google indexing every song and album, even user playlists in the system.
At the moment these pages don’t contain enough unique content to rank but plugging into a few API’s like discogs, make user-generated comments easy to add and they’d be onto a huge, scaleable, Googlebot wet dream.
With the right title tags and continuing to gain links at the rate they are could create a flood of natural search traffic for Spotify.
And when I say a flood I mean a flood, lower hanging terms like ‘listen to x artist’ have multiple thousand searches a month and even more if they could get some visibility on terms like ‘artist x mp3’ who for some more popular artists get 100k plus searches a month. Apply that across the whole catalogue of artist and we’re talking millions of searches and visitors.
So what you waiting for Spotify? Get on the case, you’re missing a great opportunity!