Many modern businesses are going mobile to gain more customers through close interaction with a company and its products/services. And apps are a new marketing channel serving as a constant reminder of your services or products.

Taking into account, the ever-growing popularity of cell phones as well as apps, going mobile is a must for SMBs as well as for enterprises. There are nearly 5 billion mobile users in 2017, and the number is increasing at the blistering pace. Why not use this marketing channel and to reach out 5 billion people or even more?

Note, the quality of your future app shouldn’t be compromised due to the high level of competition on the market. The other way round, your app should be easy-to-use, desired, and useful. These are the core criteria to focus on while developing an app.

Before investing in this marketing channel, it’s important to outline the core app elements regarding app suitability and applicability. Let’s check the factors to consider before developing an app for your business.

Market Research

Before getting on the market and developing an app, a proper market research will come extremely useful. The research will give you the insights about the competitors, strategies, and their pros and cons. Having conducted a market research, you can:

  • Avoid common mistakes
  • Find out target audience
  • Get acquainted with the feedback on similar apps
  • Find out what a customer likes and dislikes
  • Understand the main pain areas.

The following strategy will ease your way to develop a successful app and help win over your on-the-scene competitors.

Target Audience

Before investing in app development, it’s important to set your target audience. App functions and benefits it can bring to the users are some of the questions to consider at first just after you find out your market. Meeting the needs and expectations of your target users is a core goal at the pre-development stage. Also, determine an OS that you’re going to develop an app. The two largest rivals are Android and iOS, with the latter being a leader on the US market, and Android is an undisputed leader in mobile operating systems in Asia.


Building a fully-functioning app requires immense investments. If you have no clue of how to develop an app, get prepared to pay more while you’ll need to hire a team of experts for the entire project.

Basic team required to develop a mobile app

  1. Project Manager
  2. Developer
  3. UI/UX Designer
  4. QA Engineer.

It’s important to know the budget for each app development stage as well as for the entire process. Keep a record of the expenses. You can appoint a special person for monitoring the budget or take it in your hands. Monitoring the expenses is vital in order not to pay more than planned.

App Content

What drives users to download and use an app? Of course, content and unique app features. You have to update your app adding new information and features on a regular basis to make a hit with your app. Great content is something users expect out of every available mobile app. And don’t forget about efficiency, especially data efficiency. Apps that require stable  3G or 4G internet connection are mostly downloaded and then forgotten because of massive data consumption. Did you know that a content tailored at solving particular problems hits the market? Many mobile users are looking for easy-to-use and well-structured apps. Get one and enter the market with flying colours.

Price For An App

Pricing is a crucial and challenging task that can’t be ignored. Note, each app category has own price policy. You, as a developer, should consider a number of factors required to determine a correct price. The price depends on a couple of variables such as an app type, its features, its complexity, and development process. It’s desirable to have two app versions: a paid and free one if your app is designated for quiet a little niche. Don’t forget that even a free app can generate revenue via in-app purchases, ads, and subscriptions.

Test An App

Before launching on the market, test your app to ensure a flawless work. Try an app to have an experience of how the users will interact with your app. An app should be useful, user-friendly and visually appealing to customers. Testing before hitting the market allows detecting and fixing the bugs and nooks before users can download it. After the first stage of testing (Alpha testing), initiate the second stage (Beta testing). There are a great many of testing tools for developers, we’ve picked up the most useful:

  • TestFlight for iOS apps.
  • Google Play Beta Testing for Android apps.

To sum up, the list contains some key factors to consider before launching an app. Look through them to eliminate the most common mistakes.