The football team that loses 44% of their games languishes mid-table … and that’s OK … they never get relegated but they never achieve great glory either. In some businesses a 44% failure rate still means that you’re doing alright … I mean 44% failure means 56% success … right? But what if a doctor failed to correctly diagnose 44% of his patients, or the fire brigade failed to extinguish 44% of the blazes it attended, or your morning commuter train arrived late 44% of the time … or your business?