Building a successful plastic surgery practice website requires more than simply information regarding the types of services you provide to patients. Knowing how to effectively launch and promote your website is essential when you want to maximise your online traffic and the number of potential referrals you receive.
Search engine optimisation still remains a leading factor in determining a website’s success. Implementing SEO basics such as meta tags, keywords, and proper hyperlinks throughout your website pages and each new content post is vital to ensure your site remains within results of top search engines such as Google, Yahoo!, and Bing. If you are unsure of what SEO is and how you can take advantage of that, there are companies such as Solution21 that provide custom-build plastic surgery website design and SEO. Consulting is usually free for many of the agencies, so you can always contact a few different companies and get a better understanding.
Research trending and popular keywords or phrases that are most relevant to your practice. Learn more about various trends in plastic surgery to implement pieces of content that resonate most with your prospective clients who are interested in learning more about the plastic surgery services you offer.
Optimise your website with responsive design
Today, users are no longer browsing online and researching topics using simple desktop computers. With a wide range of devices and mobile smartphones, ensuring your website is responsive is a must. Always test your website on a variety of devices ranging from Android and iOS smartphones to tablets, laptops, and desktop computers with larger monitors and resolutions. You are much more likely to lose visitors and see a spike in your website’s bounce rate if your website is not developed to work on all devices and operating systems.
Use social media
Social media is an optimal tool to utilize for any business owner or professional, regardless of the industry or market you work in and represent. Create social media pages for your plastic surgery website on Facebook, Instagram, Pinterest, and even Twitter to help with connecting with prospective clients and individuals who are simply interested in learning more about your services. Social media also provides a new tool to communicate directly with those who are interested in learning more about the plastic surgery services you provide.
Social media provides you with multiple platforms to promote your website’s official URL while also communicating directly with your followers and those who are thinking about scheduling an appointment with you. Utilizing multiple social networks is ideal when you begin marketing and promoting your website. The more your website’s URL appears in others’ news feeds and within advertisements online, the higher your website is ranked within top search engine results. Boosting your website’s SEO is possible by remaining active and consistent with all of your practice’s social media accounts.
Create a posting schedule
Create and set a posting schedule in place for content on your official website, your social media pages, and even email newsletters you currently have active. Setting a posting schedule ensures you avoid going extended periods of time without updating visitors, which often leads to losing followers and interest in brands and businesses altogether.
Share relevant, evergreen, and useful content with your followers, and avoid sticking to traditional tips and knowledge that has likely been shared elsewhere. Research topics that resonate with clients who are interested in plastic surgery, whether they are interested in their first procedure or if they are a seasoned veteran. The more your content relates and resonates with readers, the easier it is to build a loyal and lasting connection with prospective clients (while also gaining their trust).
Share engaging content
There are millions of websites that offer articles relating to plastic surgery, which is why it is so important to stand out among other plastic surgery websites with unique and engaging content. Consider creating videos and animations that showcase how surgeries impact and affect the body. Showcase before and after photos using videos and host live podcasts using Facebook Live, Twitch, or another live-streaming platform such as Periscope. The more you interact with your audience of followers and loyal clients, the more referrals and new patients you are likely to experience.
Use local listings
Take advantage of local listing opportunities with websites such as Google, Yelp, and Yellow Pages. Adding your business to local listings is a way to garner customer reviews and testimonials that help to boost your professional reputation while gaining the trust of prospective clients who are seeking out a plastic surgeon for themselves. Share links to your Google, Yelp, and Yellow Pages listings using your social media pages to encourage satisfied customers and clients to share their positive experience with others who are also interested in similar plastic surgery.
Having a thorough understanding of SEO along with digital marketing is a way to effectively scale and continuously grow any website, including a plastic surgery practice homepage. The more involved and active you become with growing your followers and online community, the easier it becomes to boost your website’s overall ranking in search engines both locally and internationally.