Communications is central to how businesses tick but it is fair to say that it’s often overlooked, probably because it’s been so reliable over the years. But by neglecting that communications core organisations could miss out on a great opportunity to boost their business by interacting in a smoother, reliable and more effective way with key customers. In this video, Gregg Widdowson, Customer Engagement Sales Lead, and Natalie Keightley, Solutions Marketing Director at Avaya, discuss what can be achieved through investment in a communications core and how it can help organisations in their digital transformation efforts.