Due to changing work patterns it is increasingly important to enable workforces to be more mobile. The traditional office environment with a cubicle, desk and chair is becoming increasingly uncommon, and staff roles and responsibilities are becoming more fluid. This is especially the case for small businesses where each employee often manages several business functions at once. As such, it is imperative for businesses, of any size, to communicate in real-time.

The beauty of an intelligent mobile platform – such as the BlackBerry smartphone – is that it can help a small business work more efficiently, communicate more closely, and react more quickly to business events and customer requests. Smartphones bring the ability to manage not just cash flow on the move, but a host of other tasks as well, as employees carry the mobile web around with them. It can be the difference between a business winning a new client, or fulfilling an order on time.

The smartphone device plays a crucial role in the day-to-day running of Button and Bean, a start-up company that specialises in customised jewellery. It is a good example of how a company makes use of smartphone devices, rather than laptops, on the move. Owner Tracy Gray uses a BlackBerry Torch 9800 smartphone to manage emails, tracks sales and handle expenses and invoices. In addition, Tracy uses the BlackBerry Torch to help grow her customer base using social media platform apps, through which she can monitor activity and engage with existing and potential customers directly.

In this video we hear Tracy tell us about how using a BlackBerry smartphone enables her to run an agile business where she can meet the needs of her customers by quickly responding to an order, listening to feedback, answering queries and critically ensuring the product is delivered on time.