Artificial intelligence (AI) has completely revolutionised the way smartphones are designed, ushering in a new era where our devices don’t just respond to us—they learn from us.
From streamlining performance to transforming how we capture memories and interact with apps, AI is now deeply embedded in both the hardware and software that power our phones.
What was once cutting-edge is now commonplace, with major manufacturers racing to build phones that think faster, act smarter, and adapt to our unique habits.
Whether it’s predicting what we’ll text next, enhancing photos with studio-like precision, or conserving battery life in eerily accurate ways, AI is working behind the scenes to make our mobile experiences smoother and more personalised than ever.
With that said, let’s dive straight in and explore three major ways AI is reshaping smartphone design—and why this technological leap is changing our relationship with the devices we carry every day.
Three Ways Artificial Intelligence Is Shaping Smartphone Design In 2025
Artificial intelligence is a highly sophisticated technology that is shaping the modern world in more ways than one.
Smartphone manufacturers use AI-powered tools, systems, and software to essentially enhance the user experience, optimise the running performance of these devices, and bolster security.
In other words, the three ways that artificial intelligence is changing smartphone design are the following:
- AI enhances the user experience
- AI improves smartphone security
- AI optimises smartphone performance
Artificial intelligence makes your smartphone even smarter, and the aim is to get your device working for you on a more personal level.
Let’s take a look at what some of the above actually means and why AI is changing smartphone design and making these devices better than ever.
Personalised User Experience
Today’s most sophisticated smartphone AI algorithms do far more than just crunch numbers—they’re quietly observing how we use our devices, learning our habits, preferences, and routines in real time.
From the way we scroll through social media to how often we open certain apps, AI is constantly gathering and analysing massive volumes of data behind the scenes.
This allows it to tailor the user experience on an individual level, creating a phone that feels like it was designed just for you.
The result? Smarter suggestions for apps you’re likely to use, news feeds curated to your interests, and settings that adjust automatically to fit your environment—like switching to dark mode at night or lowering screen brightness when you’re reading in bed.
It’s a level of personalisation that makes your phone feel less like a tool and more like a digital assistant that knows you inside and out.
AI-powered Mobile Gaming
AI is used to help developers and operators provide more relevant game suggestions on the gaming websites/apps that we use.
For example, it helps today’s most trusted gaming platforms and devices provide better suggestions for which online games to play, which promotional offers players are more inclined to claim and enjoy, and which games/promotions not to suggest based on our account activity.
By tapping into this behavioural data, today’s most trusted gaming platforms and devices can deliver tailored recommendations that feel spot-on.
Whether it’s suggesting a new multiplayer adventure or highlighting a limited-time bonus offer, AI helps ensure that every suggestion aligns with your personal gaming preferences.
It also works the other way—filtering out games or promotions that don’t suit your style or have historically been ignored.
The result? A more streamlined and enjoyable gaming experience where you spend less time searching and more time playing the games you actually love.
Optimised Performance
AI-powered smartphone tools can lead to better and more efficient resource management.
For example, the technology can help improve memory allocation and optimise battery usage to ensure we don’t drain the battery on unnecessary programs and apps.
It can also manage background processes more efficiently, which enables us to flick between our favourite apps more seamlessly.
It can also speed up a broad range of tasks, which leads to a faster running and more responsive smartphone. It’s also great for predictive typing and searches.
Enhanced Security
AI in smartphones also improves the device’s security in several ways. For example, it can detect and prevent malware, spyware, and other cybersecurity threats.
Biometric authentication makes it near-impossible for people to gain unlimited access to your device, and it processes data locally, which means you don’t have to rely on using cloud services, thus improving security for you.
How Else Does AI Enhance The Experience For Smartphone Users?
Besides tailored suggestions and personalised recommendations, AI also enhances the smartphone user experience in a wide range of other clever and intuitive ways.
One of the most obvious examples is the rise of AI-powered voice assistants like Google Assistant, Siri, and Alexa.
These digital helpers let users perform tasks hands-free—whether it’s sending a message, setting reminders, making calls, or adjusting device settings—simply by speaking.
As these assistants become more advanced, they’re also getting better at understanding natural language, context, and even follow-up questions, making conversations with your phone feel more fluid and human.
But voice control is just the tip of the iceberg. AI is also behind many of the smarter tools we now take for granted, such as real-time language translation for travellers, intelligent photo and video editing tools that enhance content with a single tap, smart home integration that lets you control lights and appliances remotely, and object recognition that identifies landmarks, plants, or even products through your camera.
Final Thoughts
If you are currently in the market for a new smartphone with built-in AI technology that can help you with a range of daily tasks, then just about any modern device from Apple, Samsung, Google, or Huawei will do.
However, it all boils down to what type of mobile OS (operating system) you prefer.
Two of the best AI smartphones to consider getting in 2025 are the Samsung Galaxy Z Fold 6 (Galaxy AI) or the Google Pixel 9 Pro XL (which comes with the Google Gemini AI).
You also have the Apple iPhone Pro 16, the Xiaomi 14 Ultra, and the Samsung Galaxy S24 Ultra, to name just a few.
