Web 2.0 as we know it is in its dying stages and Web 3.0 is flexing its muscles. Looking back Web 1 was the era of the likes of AOL, CompuServe etc and was very largely web and browser based. Web 2.0 is the social web with the likes of Facebook, Twitter etc dominating the landscape.

Web 3.0 was expected the be the semantic web which would provide a common framework that allows data to be shared and reused across application, enterprise, and community boundaries, but that has been absorbed into current practice. Web 3.0 is already with us but will be the dominant factor for many years to come – it is the mobile web.

Rise of the apps

In the last two years or so there has been a decisive swing away from desktop development tom apps that can be viewed on smaller smartphone and tablet screens. These apps are not just cut back, lip service versions of major software they are fully blown, well coded programs in their own right.

Two years ago I wrote that I could never imagine writing full length posts etc on the iPad keyboard. However the first thing I did when my new Nexus 7 arrived was to buy a small, Bluetooth keyboard so I could really get to grips with QuickOffice Pro!

Our smartphones and tablets are redefining the way we work and play. They are also redefining the way we interact with each other and third party interests like retailers. You can arrive in an unfamiliar town and within seconds discover where the best places to eat and drink are.

Using geolocation you can be walking down the street and your favourite shop will suddenly text you offering a 5% discount on the latest clothing line if you just drop by the shop around the corner! In Web 3.0 retailing clicks are redundant and make way for real, hard cash sales.


If you are unfamiliar with the two acronyms above they will very soon become familiar in the innovative and forward thinking organisations. BYOA is Bring Your Own App and is where an employee stores and shares company data with colleagues on a cloud-based service of their choice. It could be all very chaotic with one person using SugarSync and another using Dropbox but with a sensible, well thought out framework it is very doable.

BYOD – Bring Your Own Device – is slightly less scary and is where employees access company data and work on their own smartphone or table – well, the recidivists can bring their 15” laptops! – ands they don’t even have to work in the office to do so. Linked to a cloud service via Wi-Fi or 3/4G you can work from anywhere. Twenty+ years ago I worked on a European Commission focusing on teleworking and I thought I’d die before I saw it come to fruition!