E-commerce certainly appears to be one of the buzz words of 2018. As its presence continues to grow, businesses need to be able to leverage the associated benefits in order to eventually reap the rewards. This is easier said than done, as many providers are associated with less-than-stellar services. So, what are some of the hallmarks of a worthwhile platform and how can these qualities propel your online firm to the next level? Let us briefly examine some key features that should always be present.
The single-package design: All within your reach
One of the issues with some providers is that they offer services that are not tailored to suit the firm in question. In other words, they have embraced an entirely generic approach. This is akin to assuming that a square peg will fit into a round hole if enough force is applied. The end result is an inefficient solution that will inevitably cost an online business time and money. The best e-commerce platforms on the market have learned to display an agile approach. This is another way of saying that the end user is able to leverage specific utilities based off of his or her needs.
Nothing less than the most comprehensive levels of customer service should also never be taken lightly. Issues such as needless downtime and delayed payments can be altogether avoided. Once again, not all bundles are associated with this level of attention. Quality e-commerce providers should be able to offer numerous options in the event that an issue is encountered. These will often include:
- A dedicated email address.
- A live chat widget.
- A telephone number available 24 hours a day and seven days a week.
However, we should still keep in mind that the ability to encounter effective solutions to potential problems is directly related to the experience of the technicians in question. Take a look online to better appreciate the feedback from other clients.
Full social media integration
It is a well-known fact that social media portals such as Facebook and Twitter are playing an increasingly pivotal role in the world of online e-commerce. The most efficacious providers will automatically take this metric into account. Cross-channel marketing, proactive customer engagement and detailed sales analytics are all present within their inherent architecture. An ancillary benefit directly related to this approach is that it is much easier to gauge how a specific marketing campaign is functioning. In the event that a slight modification is required, implementation is clear and straightforward. This would be difficult to achieve with out-of-the-box e-commerce architecture.
Shopify is a perfect example of the synergy that can be achieved when a great deal of thought goes into the design of an e-commerce application. Whether you own a start-up business or you are hoping to take your current organisation to the next level, there are a plethora of tools at your disposal. The key is knowing which ones to employ as well as those to avoid.