Are you struggling to push your Shopify products out to relevant and nearby customers? Many business owners expect the sales to come to them. They believe in their products and they offer more functionality and aesthetics than others on the market.
But, even the best products don’t sell themselves. The online market is competitive. You have to focus on SEO to get the word out there about your Shopify store.
One option you have to boost visibility is to use Shopify SEO services. This can tackle time constraints and avoid having to master optimization by yourself. Let’s take a closer look at why you should consider using Shopify SEO services.
The Significance Of SEO For Shopify Stores
In the grand scheme of e-commerce, SEO plays a pivotal role in connecting businesses with their immediate communities.
Picture this: a potential customer is searching for a product or service you offer, and they find your Shopify store at the top of the search results.
That’s the magic of SEO. It can take you above your competition and connect you with people looking for your products.
Understanding Shopify SEO Services
So, what exactly do these services bring to the table?
Shopify SEO services are designed to seamlessly integrate with your store and bring a team on board that addresses optimization needs.
Whether it’s fine-tuning keywords or building links with authoritative sources, these services aim to make SEO a breeze for Shopify entrepreneurs.
If you’ve got limited knowledge of SEO, this is the best solution. You’re hiring experts who know how to do everything from optimising website speed to handling content strategy.
It’s a cost-effective way to get the experience necessary to boost your Google ranking. For instance, consider a highly-rated SEO agency in London, ClickSlice.
They have a team of Shopify SEO experts on hand to help you transform your business. They have a 91 per cent customer retention rate and an average ROI of 15x, which is everything you want to hear when you’re trying to find Shopify SEO services.
Don’t forget that using Shopify SEO services will save you time. You can focus on other aspects of your business while optimising for new customers. There are some owners who worry about costs.
But, a quality Shopify SEO service will bring in new sales, allowing it to pay for itself. Search for SEO agencies that offer a contract-free way to sign up for Shopify SEO services.
This allows you to try their services and ensure they’re the right fit. You’ve got a way out if something goes wrong.
Tips For Optimizing SEO On Shopify: Some DIY Basics
Now that we’ve explored Shopify SEO services, there are some basic things you can do in the meantime while you research who to hire.
Let’s take a look at some simple things you can do.
1. Claim And Optimize Your Google My Business (GMB) Profile
Ensure your GMB profile is claimed, accurate, and complete. Add high-quality images of your store, products, and team.
Encourage and respond to customer reviews to build credibility.
2. Keywords Are Key
Identify and incorporate keywords relevant to your business. Include location-based phrases in product descriptions, meta titles, and meta descriptions.
3. Consistent Business Information
Maintain consistency across all online platforms (website, social media, GMB). Ensure that your business name, address, and phone number (NAP) are uniform.
4. Use Local Schema Markup
Implement schema markup to provide search engines with detailed information about your business. Include local business schema for even more precise location signals.
5. Create Location-Specific Landing Pages
Develop dedicated landing pages for different locations you serve—Customise content to address the unique needs and interests of each community.
6. Optimize for Mobile Local Searches
Many local searches happen on mobile devices. Ensure your site is mobile-friendly for a seamless user experience. Use responsive design and optimize page speed for mobile users.
7. Utilize Local Backlink Strategies
Build high-quality local backlinks from reputable businesses, directories, and community websites. Network with local influencers and collaborate for mutually beneficial backlinks.
8. Local Content Marketing
Create content that resonates with your local audience. Share stories about your business’s involvement in the community or highlight local events.
Tips For Choosing A Shopify SEO Service
You’ll find several Shopify SEO services online with a quick Google search. So, how do you choose between them? Here are some things to consider:
- Years of experience
- Prevalence of client testimonials
- Results of case studies
- Pricing
- Ranking on Google
- Ease of Booking a call
