VR in real estate today plays an important role: it is a new opportunity for modeling, presentation, and marketing.
Currently, the technology is treated as entertainment, but those companies that are incorporating VR into their business are already ahead of the competition.
VR technology is a sustainable trend. Many digital companies, including Sony, HTC, Facebook, and Microsoft, declare that this direction is one of their priorities.
Companies operating in other fields, such as Shangri La, are also interested in the application of virtual reality.
Developers using the technology are already reporting a significant increase in sales. The purchase decision is made much faster, and the customers themselves respond positively to the presentation method.
Let’s take a look at how virtual reality helps in selling real estate and how it works.
A typical 2D presentation combines a floor plan, photos, and possibly video. Most decisions can only be made after the construction is complete.
But VR allows you to simulate the space even during construction. You can also simulate a photo, but the effect is much lower.
Previously, clients had to come to the facility, study the documentation and mentally imagine what the space would look like after the construction was completed
. VR real estate technologies made it possible to create an interactive object with the possibility of viewing it with a 360-degree view.
Inspection of the object can be carried out both on site and in the company’s office or even at the client’s home.
For this, it is enough to use special VR glasses. The formation of three-dimensional space allows you to “move” through it with your eyes and even interact.
VR For Real Estate Is Used To Solve Various Tasks, Including The Following
- Room review to increase sales conversion. Visual space can evoke emotions. The client, plunging into the atmosphere of virtual reality, studies the object. The buyer has a clear understanding that the object will correspond to the picture he saw.
- Purchase under construction. Many people want to buy housing or commercial real estate at the construction stage. Due to this, it is cheaper. But a person will be much more willing to make a sale if sees the final result. VR plays a huge, if not pivotal, role in early stage real estate sales.
- Demonstration of reconstruction of objects. VR real estate tours help to clearly mark the complex of works and show the customer the final result. Together with the technology of augmented reality, you can show the reconstruction of the object, add furniture, and change the color of the walls, decoration, decor.
- Quality advertising. The agency will only benefit if it uses modern technologies in advertising. It’s one thing to show customers brochures and entice them with discounts and promotional posts. It is quite another to provide an opportunity to “touch” the product, to feel like the owner, to interact.
Why Is Virtual Reality In Real Estate Relevant?
VR in real estate will help the consumer touch this space and emotionally feel all the benefits. Bright rooms, spacious kitchen, balcony with a great view, high ceilings.
The client will feel all this while wearing virtual reality glasses, and will be able to make a decision. Or he won’t like it, and then you’ll offer other options.
For business, the implementation of VR for real estate is also relevant. The development cost is not too high. Glasses are great because they guarantee high immersion.
But the technology also works on an ordinary smartphone or computer monitor. Therefore, you get an interactive space in which it will be comfortable to conduct a presentation.
VR Real Estate Tours Have Many Advantages
- The company will be able to stand out among competitors and be remembered by the client. Most buyers do not have experience interacting with such technologies, at least when choosing an apartment or commercial space.
- The buyer has the opportunity to examine the future space in detail, dive into it and feel it. This is an emotional impact that has a positive effect on sales.
- VR gives the client the opportunity to visit the future, evaluate the space, thanks to which the buying process becomes more active.
- VR real estate tours allow you to customize the space and use almost any option. Add furniture, change the color of the walls, select the door format and try different lighting methods. No printed catalog can demonstrate such capabilities.
- Visual images are combined with technical information. You can show the plan of the apartment, or you can enter numbers in the virtual space, make accents, draw attention to details.
The client does not need to be personally present at the object, so VR saves his time.
Such technology changes the approach to working with the client, changes some business processes and can simplify communication. This is an excellent solution for modern companies that want to be higher than their competitors.
Types Of Tours
There are VR tours and virtual tours. The first one uses augmented reality technology, requiring special equipment for capturing, and special goggles for immersion.
In VR tours, users can interact with objects, such as opening cabinets in a kitchen or moving furniture. Clients feel like they are in a computer game.
Virtual tours, on the other hand, are somewhat simpler. They consist of a set of panoramic photos attached to points of interest in a property.
Exploring the space feels like taking a walk. You can familiarize yourself with the layout, examine everything closely, but the interaction with objects is limited.
VR tours for real estate, using goggles, are generally about 30% more expensive on average because specialized equipment is involved, and more time is required for development. A team of 3D modelers, developers, and designers is typically involved.
Conclusions
VR in real estate is still a novelty, but soon the technology will be successfully implemented in the business. VR already allows gaining a competitive edge and capturing the attention of potential clients.
Virtual reality in real estate helps build an emotional connection between people and properties. It is not just dry drawings or even photographs of potential purchases.
The immersive approach allows users to feel like owners, glimpse into the future, and experience being in an apartment or office center.
Therefore, the likelihood of making a sale significantly increases. And if a client doesn’t like one property, they can be offered something else from the catalog. It’s unlikely that a person would refuse to explore the spaces of a virtual environment again.
